Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Golden Summit Finance
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-24 17:45:26
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (1364)
Related
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- Ohio Catholic priest gets life sentence for sex-trafficking convictions
- New report outlines risks of AI-enabled smart toys on your child's wish list
- Dex Carvey, son of comedian Dana Carvey, dies at 32 of accidental overdose
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Hong Kong’s Roman Catholic cardinal says he dreams of bishops from greater China praying together
- Top UN court orders Azerbaijan to ensure the safety of Nagorno-Karabakh people
- NFL host Charissa Thompson says on social media she didn’t fabricate quotes by players or coaches
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- Golden Globes find new home at CBS after years of scandal
Ranking
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- Prosecutors prep evidence for Alec Baldwin 'Rust' shooting grand jury: What you need to know
- Ravens TE Mark Andrews suffered likely season-ending ankle injury, John Harbaugh says
- Sean 'Diddy' Combs and singer Cassie settle lawsuit alleging abuse
- Stamford Road collision sends motorcyclist flying; driver arrested
- US military says national security depends on ‘forever chemicals’
- Why Taylor Swift and Travis Kelce Belong Together, According to Jake From State Farm
- Tropical disturbance hits western Caribbean, unleashing floods and landslides in Jamaica
Recommendation
At site of suspected mass killings, Syrians recall horrors, hope for answers
Woman accused of involvement in death of child found in suitcase in Indiana makes a plea deal
US military says national security depends on ‘forever chemicals’
New York authorities make 'largest-ever seizure' of counterfeit goods worth more than $1B
Arkansas State Police probe death of woman found after officer
Texas murderer David Renteria executed, 22 years after abduction, killing of 5-year-old
3 shot in van leaving Maryland funeral, police searching for suspect
US wildlife managers have no immediate plans to capture wandering Mexican gray wolf